2014 - Q1 Newsletter

In This Issue

Outgoing President's Message

New President's Message

Upcoming Events

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  Outgoing President's Message

Bill Roberts, HP

Hello CoreNet Members,

It has been truly a pleasure and honor to serve as your CoreNet Northern California Chapter president over this past year. I have thoroughly enjoyed it, and the experience meeting and working with many of you has contributed a great deal to my own personal development.

We have had a great year since last April with many opportunities to network, learn, and serve our community. We have had some fantastic programs - several focused on personal effectiveness (Cara Alter’s “Projecting Credibility and Confidence” and Carl Guess’ “Elevator Speech”), learned about high impact Bay Area projects touring Levi’s Stadium, and were introduced to the Build America Challenge (developed by NorCal Chapter members) to name but a few. We also had some amazing events – the America’s Cup Day on the Bay was thrilling and clearly one of the highlights, and a new format for the Annual CRE Awards Dinner helped make it a great success.

Our Chapter continues to be one of the most active in the entire CoreNet organization. Several of our committee organizations, particularly Young Leaders and Women of CoreNet, have grown steadily and now host multiple, very well-attended events each year. We continue to maintain a healthy balance of end-user and service provider members, winning the Global Summit award for highest end-user attendance. Our sponsors continue to see the value of the work we do with a record 44 sponsors generously providing the support we need to deliver quality programs.

I want to thank the members of our Board and Leadership Council, committee volunteer members, our sponsors, our administrator HPA, and most importantly our members, who make our Chapter the engaging and rewarding organization it is.

I also want to personally thank Antonia Cardone and Nancy Morse who will move off the Board this year. Antonia has served for the past six years, most recently as treasurer, and Nancy has served for the past two years as administrative director and, prior to that, as sponsorship co-chair. Their dedication to the organization and their leadership has been remarkable.

I turn over the reins to Michael Casolo, who will be an excellent president for the Chapter this coming year. I look forward to continuing to serve on the Board in the coming year as past-president.

Thank you for your support of CoreNet, and see you at an upcoming event!


    New President's Message

Michael Casolo, JLL

I write this to you from a place of great excitement, yet great humility. The CoreNet Northern California Chapter has been quite meaningful to me in my personal and professional development (from when I first joined in 2001), and it is truly my honor and privilege to lead the Chapter in 2014 and into 2015. Bill Roberts, and his predecessors before him, have left the Chapter in a truly remarkable place. We are the envy of our peers around the globe; we operate on a very solid financial foundation due to the diligence of Antonia Cardone, our outgoing treasurer; and we have one of the most involved and active memberships within CoreNet Global.

The opportunities that are available to us are endless, thanks to our generous sponsors and committed members. It is incumbent on our Board and Leadership Committee to not only set a strategic vision, but also to be held accountable for the stewardship and governance of our resources and continued growth and advancement as a Chapter and as industry thought-leaders. Just as our members are challenged by their employers and clients, whether end-users or service providers, we need to become results-driven and metrics-based as an organization.

Toward this end, we will be conducting a membership survey to aggregate the baseline data that can help us better align with our members and provide a meaningful value proposition for our sponsors. The Board will be asking for your help with this, as we have set a lofty goal for member participation in the survey. Keep an eye out for more info soon. We will be holding ourselves accountable to one another and to all of you at our monthly Board meetings by reviewing a dashboard of our progress, whether it is as quantitative as membership numbers or sponsorships or as qualitative as customer satisfaction and user experience with our programs and events.

I look forward to serving you, and I welcome and encourage your feedback throughout the year.


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Featured Platinum Sponsor

CBRE is the world’s premier full-service real estate company. A Fortune 500 and an S&P 500 firm, we are headquartered in Los Angeles and employ 37,050 people through more than 300 offices worldwide.

We offer strategic advice and implementation for property sales and leasing; corporate services; property, facilities and project management; mortgage banking; appraisal and valuation; development services; investment management; and research and consulting. We manage more than 3.3 billion square feet of real estate.

We have been awarded the CoreNet Global Innovator’s Award three times. We recently opened the world’s first Delos WELL-certified commercial space in our downtown Los Angeles headquarters. We also have been recognized as a 2014 World’s Most Ethical Company® by the Ethisphere Institute.

For more information, please visit our website at www.cbre.com.

Below is a report from CBRE’s Econometric Advisors, which spotlights important developments for U.S. commercial real estate in 2014. This collection of short articles from senior members of CBRE’s forecasting team highlights important trends from across the CRE spectrum, including: emerging submarkets, the rise of suburban Class B office space; predictions on the economy; and an analysis of momentum loss in the consumer recovery.

What to Expect in 2014 for U.S. Commercial Real Estate


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February Meeting Recap
By Erin Carew, Instigate

 Photo courtesy of Tom McCune

Technology Trends And Application In Commercial Real Estate

On February 20th, CoreNet Northern California held its monthly chapter meeting at NetApp in Sunnyvale. The program, entitled “Technology Trends and Applications – Broad Impact Across the Real Estate Field,” drew a crowd of approximately 150 people.

Michael Bangs, of Oracle, moderated a diverse panel exploring how technology facilitates the delivery and tracking of a broad spectrum of real estate deliverables.

Panelists included Charles Rechtsteiner, business integration manager, corporate real estate and facilities, at Autodesk; George Denise, managing director of Cushman & Wakefield on behalf of Adobe Systems, Inc.; and Eric Raff, president of XL Construction.

• BIM 360 (Building Information Modeling)
• Mobile technology
• Reality capture
• BIM to O & M (operations and maintenance)
• Bi-directional exchange

Eric Raff reported on how XL is using BIM and other technologies:

• Integration
• Coordination and clash detection
• Analysis models
• Laser scanning
• 5D estimating
• 4D scheduling
• GPS layout
• Prefabrication of components
• Quality control
• Drawing coordination
• Communication
• 6D modeling (economics software shared with clients)

George Denise presented on Adobe System’s implementation of the Intelligent Building Interface System (IBIS) he developed with Cushman & Wakefield and the dramatic energy savings achieved. A year and a half ago, George led the effort to create a prototype at Adobe Systems for which the facilities and real estate group acted as “guinea pigs” to test the concepts. They renovated one floor of their downtown San Jose headquarters using IBIS and achieved such impressive results that the company is currently in the process of building out eight additional floors. The prototype entailed replacing hard-wall offices with an open plan to meet the needs of the company’s younger workforce, who prefer collaborative team spaces to the traditional private office configuration. The space was equipped with advanced HVAC and lighting controls to enhance user satisfaction and reduce energy consumption. Early models predicted 25-35 percent energy savings, and actual savings achieved a whopping 65 percent reduction.

    March Meeting Recap

By Erin Carew, Instigate

Photo by Radha Gallup 

Branding And The Workplace

On March 20th, CoreNet Northern California held its monthly chapter meeting at Motorola in Sunnyvale. The program, “Branding and The Workplace” drew a crowd of approximately 150 people.

Paul Schuette, senior associate and director of planning and strategies of Perkins & Will, introduced the topic. He shared the various definitions of “brand” and quoted branding guru David Ogilvy, who famously said that brand is “the tangible sum of a product’s attributes.” He showed examples of workplace branding, including:

• AirBnB – integrating product brand creatively within the workplace
• Apple and Facebook’s new campuses – branding the “entirety” of the workplace
• Twitter’s San Francisco headquarters – location as part of brand

Paul then moderated a panel of experts engaged in various aspects of workplace strategy and design. Speakers included Alexa Arena, senior vice president, Forest City and The 5M Project; Kristy Schmidt, global workplace strategist, Autodesk; and Bryant Rice, design and workplace strategist.

Alexa Arena made a presentation on how Forest City approached the unique development of the 5M Project (located at 5th and Mission in San Francisco) including:

• Attracting Yahoo as an anchor tenant
• Curating additional tenants
• Designing to enhance community and collaboration
• Operating the project to interact with the neighborhood, including engaging Off The Grid and bringing in music and art events

Kristy Schmidt highlighted how Autodesk is showcasing throughout its workplaces employee and customer work created with Autodesk’s products. She showed examples including:

• The Autodesk gallery in San Francisco
• Smaller satellite galleries
• Multi-media showcases, including reels for customers
• Design elements that express Autodesk’s brand

Bryant Rice talked about of the extensive integration of Google’s brand in its workplace. He shared photos of various facilities to illustrate the following elements of Google’s mission statement:

• Transparency
• Playfulness and inclusion
• Highlighting their work
• Engagement
• Active sharing
• Impromptu and informal
• Integrated

The presentation effectively demonstrated how workplaces are evolving to reflect the culture of their organizations and enhance user experience and quality of life.

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Upcoming Events

April Chapter Meeting

Renovating for Zero Net - The Zero Net Energy Center
Thursday, April 17th at the Zero Net Energy Center, San Leandro, CA
More details and registration

Annual Golf Tournament

Sponsorships will open to the general membership on May 19th
Event date: Monday, June 23rd, Sequoyah Country Club, Oakland, CA